CASH IN CAMPAIGN

Cash App is on a mission to reframe people’s relationship with money. While many saw it as just a sketchy Venmo alternative, they wanted the world to know they’re a fully legit financial ecosystem. So we launched Cash In—positioning them as the money management tool for the next generation - a brand platform and campaign reminding people that opportunities are everywhere, and with Cash App, you can cash in on more of them. The four part ad series is apart of Cash App’s largest marketing effort to date rolling out across tv, radio, cinema, social and streaming.

TIPS

We launched the first of four films with actor, comedian, screenwriter and Golden Globe winning director, Ramy Youssef known for his television work on Ramy, Mo, and The Bear. We wanted these to feel like scenes from a series not just another traditional financial ad. Tips stars comedians Leo González, Opey Olagbaju, and Alex Mickiewicz.

Winging It

More coming soon…

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Role: Creative Director

Anomaly LA: Jeremy Wirth (ECD), Turan Tuluy (CD), Rachel Ngun (ACD), Lauren Torres (ACD), Olivia Edgren (EP)

Director: Ramy Youssef @Caviar | DP: Mihai Mălaimare Jr

Production Partners: Christjan Jordan @The Den Editorial, Ricky Gausis @Trafik, Barking Owl