As a Creative Director with more than 15 years of experience, Mindy has an inclination for creating bold, exciting ideas that get brands noticed in culture.
She is currently a Creative Director at Anomaly LA where she leads multi-disciplinary teams on a diverse range of campaigns from massive 360 global launches for brands like Hoka and Liquid IV, to hacking culture and coming up with non traditional ideas, creating bespoke worlds, products or live events for clients like Hulu and General Mills portfolio brands including Reese's Puffs, Monsters, Lucky Charms, Cheerios, and Annie's Organics.
As a magna cum laude graduate of UCLA and honors graduate from The Art Center College of Design, Mindy’s unique cultural perspective has helped her shape celebrated global campaigns seen by billions across the Superbowl, Olympics, Grammy’s, MTV VMAs and the Golden Globes.
Her award winning work has been widely recognized from institutions like the One Show, Clios, Effies, Addys, Digiday and AdAge but, she is more proud that her work has consistently creates cultural impact and gets picked up from pop culture powerhouses from being featured in Vogue, debuted on Hypebeast, resold on Stock X, covered on the front page of the Huffington Post, to being featured on major televised media outlets like the Colbert Report, Jimmy Fallon and Good Morning America.
She has added her voice to the industry contributing articles to Little Black Book’s Trend and Insights channel, and serving as a judge for the AICP Next Awards. And has mentored a new class of creatives by teaching advanced advertising classes at New York’s School of Visual Arts.
Outside of adland, Mindy keeps busy with personal projects. Her “Pussy on Protest” campaign was designed to give women a voice and raise funds for Planned Parenthood. This project quickly picked up support across the nation and was featured on the front page of the Huffington Post. Her pins were even worn by celebrities like Steve Buscemi and Mary Elizabeth Winstead on the red carpet. And in 2017 became a part of the Smithsonian Museum's permanent collection. When she’s not fighting the patriarchy she is always in her studio making everything and anything from handmade shibori textiles to concrete molded lamps.