Experience

 

 

Anomaly - Los Angeles
Creative Director October 2020 - present

Currently leading the creative direction for Liquid IV. Previously overseeing Hoka, Hulu, and the General Mills portfolio: Cheerios, Reeses Puffs, Lucky Charms, Annies Organics, Box Tops For Education

CNX | Conde Nast - New York. Creative Director
April 2019 - June 2020

Apart of an experimental start up agency that sat within the walls of Conde Nast.
Working on unique 360 campaigns that mixed creative, experiential, branded content, and media together to shape culture.

Managed multiple creative teams, designers, and key client relationships ranging from external clients to internal titles across the house.


Clients included: The New Yorker, Allure, Aerin Fragrance , Autograph Hotels, Botox, Balmain, Bliss Cosmetics, Capital One, Revlon, Facebook, Kate Spade, Maserati, Nike, SK-II, Stitch Fix, Tiffanys, USPS, Zilingo.

Anomaly - New York
Associate Creative Director
November 2017 - April 2019

Created, lead and executed multiple film, digital, OOH and social campaigns for Carnival Cruise Lines, including the launch of their new brand line "Choose Fun".

Managed teams, presentations and key client relationships.

Helped successfully pitch and win the Petco account.

Other clients include: New York Life, Beautyrest, Reeses.

School of Visual Art - New York Instructor September - June 2018


I co-teach the Advanced Advertising course at the School of Visual Arts. This experience has given me the unique opportunity to shape raw talent into workplace-ready junior creatives.

72andSunny - Los Angeles
Senior Art Director
August 2015 - October 2017

Developed multiple award winning 360 campaigns for Truth that launched at the Grammy’s and the MTV Movie Awards, winning a Clio, Digiday award and a gold and silver Effie.

Managed and mentored a team of junior creatives.

Part of the team that pitched and won the eBay global account for 72andSunny’s LA office.

Helped create, implement and launch a new brand positioning and redesign for eBay. 

Co: Collective - New York
Content Creator
August 2014 - August 2015

Developed, 360 campaigns for YouTube, featuring influencers Grace Helbig and Sci Show.

Member of a team tasked with reconceptualizing, through social media and other new technologies, how people experience iconic brands such as MoMA, Macy’s, Schweppes and CVS.

Mullen - Boston + Los Angeles
Art Director
August 2012 - August 2014

Apart of a hand selected team chosen to launch the Mullen LA office and rebrand it's flagship client Acura. Worked on TV campaigns for all models including their newest model line the 2015 TLX.

Clients: Jet Blue, U.S. Cellular, Adidas, Honest Tea, American Greetings, Google, Acura, Barnes and Noble and Square Trade

TBWA \ Chiat \ Day - Los Angeles
Jr. Art Director - Art Director
2011 - 2012

Worked on global campaigns for blue chip clients like: Visa Olympics, Diet Pepsi, Activision, Bare Escentuals, Temptations and Pur

Created a digital page takeover for Call of Duty Black Ops that won a ThinkLA Award

Created and launched a Diet Pepsi campaign starring Sofia Vergara and David Beckham.

Member of the team that created Visa’s first social Olympic campaign for the 2012 London games - creating a global digital hub with interactive fan elements, an Opening Ceremony launch film, athlete story films, and a global print and OOH campaign.

TBWA \ Chiat \ Day - Los Angeles
Creative Intern
2010

Where I cut my creative teeth. Bleeding out ideas for a in exchange for college credit and late night meals. Sold an epic global banner campaign for Guitar Hero 6 and worked on various Activision titles including: DJ Hero 2, Spyro and Call of Duty.

SOMA Magazine - Los Angeles
Writer
2009 - 2010

Wrote Op Ed pieces, article and interviews on everything from the culinary arts to interior design, from fashion to celebrity culture. Attended photoshoots, helped run events and got lots of free swag

David&Goliath - Los Angeles
Ideation Intern
2006 - 2007

Educated the agency on non traditional forms of advertising, paying attention to guerrilla and interactive campaigns. Held agency wide lectures on the importance of Myspace


EDUCATION

 

Art Center College of Design
Bachelors of Fine Arts
Advertising
2007 - 2011

 

University of California Los Angeles
Bachelors of Arts Mass Communication & Political Science
2004 - 2006


CHECK IT

 

CICLOPE: Shortlist, VFX
2024: Liquid IV - Hydro Boost

Eurobest Awards: Shortlist, Film Craft
2023: Hoka - Murmuration

Clio Awards: Gold, Film Craft VFX
2023: Hoka - Murmuration

Clio Awards: Silver, Direction
2023: Hoka - Murmuration

Clio Awards: Shortlist, Cinematography
2023: Hoka - Mach X

One Show: Shortlist
2023: Reese’s Puffs x AMBUSH

Anomaly #1 Ad Agency of the Year
2022

One Show: Shortlist
2022: Reese’s Puffs x Lil’ Yachty Lil’ Yachts

Digiday Award: Best Branding Campaign
2020: The New Yorker

One Show: Merit
2019: Carnival - Ship for a Snap

Anomaly #1 Ad Agency of the Year 
2017

Effie Awards: Gold & Silver 
2017: Truth - Catmageddon

Bronze Clio, Health  
2016: Truth - Squadless

Digiday Award: Best Live Moment   
2016: Truth - Catmageddon

72andSunny #5 Ad Agency A-List
2015, 2016

Mullen #2 Ad Age's Agency A-List 2014

TBWA\Chiat\Day #5 Ad Agency A-List
2011

ThinkLA Interactive Award: Best use of Display Advertising
2011: Call of Duty - There’s a Solider Inside

ADDY Student Award: Bronze
2009

Art Center College of Design - Honors Student Gallery
2008-2011


SELECTED PRESS

Vogue
Huffington Post
Hypebeast
The Colbert Report
Smithsonian Museum
Stock X
Good Morning America
New York Times
Jimmy Fallon
Fast Company
BBC

Dieline
TechCrunch
E News
Highsnobiety
Trend Hunter
NPR
AdAge
Forbes
Hypebae
AdWeek
Creativity


CLIENT LIST

Hoka
Liquid IV
General Mills
Hulu
Activision
Bare Minerals
YouTube
Diet Pepsi
Adidas
Acura
Honest Tea
Jet Blue Carnival Cruise Lines
MoMA
Google eBay                                                                               

U.S. Cellular
Visa
Temptations
Pur
FDA
American Greetings
Square Trade
Barnes and Noble
PSFK.com
Truth Campaign Petco New York Life