AMBUSH X REESES PUFFS

2023 |One Show Shortlist

For Reese’s Puffs first step into the fashion world we partnered with high end streetwear label AMBUSH, helmed by designer and creative director Yoon Ahn to create a limited edition campaign asking fans to enter into the Breakfastverse dimension. An interactive online Metaverse experience that was the first of its kind for Reese’s Puffs.

THE BREAKFASTVERSE METAVERSE

We worked with Active Theory to create a futuristic multistage Metaverse located in outer space in a place called the Breakfastverse where fans could discover what the future of breakfast could look like. Collect all the chrome puffs and fans could win a limited edition silver hype box or chrome puff bag.

password: puffs

Navigate through the spaceship’s kitchen, the milky planet and make it to the throne room to cash in your chrome puffs for limited edition prizes.

THE CHROME PUFF

For those who prefer the physical world to the metaverse the campaign also included a limited edition Chrome Puff handbag that doubles as a cereal bowl - the ultimate breakfast accessory of the future. Each 6'“ chrome orb bag comes a collapsible silver spoon, leak-proof silicone divider to keep your puffs safe and removable interior bowl for an easy clean.

The Family: Chrome Box, Mass Box and Chrome Puff together at last.

THE PUFF UP EVENT

We launched the collection in NYC with an exclusive pop up breakfast event. RSVP on OpenTable and try futuristic Reese’s Puffs breakfast concoctions, check out the chrome puff bag, score the hype box and be the first ones to dive into the Breakfastverse experience.

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BUZZ

All the usual suspects posted about the campaign: HypeBeast, HypeBae, Complex, High Snobiety & Food Beast among others. Oh and Micheal B Jordan commented “hard” on our instagram post too - which we think means cool? But then Vogue covered the story and likened this collaboration to something Andy Warhol would be proud of and we kind of just died with an Anna Wintour seal of approval.

Role: Creative Director

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Anomaly LA: Daniel Chen (CD CW), Lucy Logan (ACD AD), Caite Blalock (ACD CW), Tyler Archibald (ACD CW), Izzy Lebovitz (Producer)

Metaverse Creators: Active Theory

Designed by: Yoon @AMBUSH