Ice t x Cheerios

Cheerios partnered up with legendary gangster rapper/actor Ice T to encourage Americans to have a change of heart, and get up and start moving, all in the name of heart health.

Speedwalking

YOGI

Audio Workout Series

We also created four unique audio workouts that fans could scan right off the back of the box to start working out with Ice T.

Behind the Scenes

Role: Creative Director

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Anomaly LA: CD Writer: Daniel Chen, Creative Team: Stewart Poindexter, Clelia Hernandez

Director: Matt Dillmore