KAWS PUFFS: A Kaws x Reese’s Puffs Breakfast Experience
We teamed up with world renowned street artist KAWS to bring together cereal, art and gaming in a first of its kind breakfast art experience. Working with Acute Art we launched KAWS PUFFS - a dynamically changing, AR game where users have to crunch puffs before they hit the ground in order to save their KAWS COMPANION from drowning in a milky puddle of doom.
Users were able to unlock special power ups, and exclusive breakfast events that allowed them to compete for limited edition Blue Kaws Boxes.
Photography by Linnea Bullion + Set Design by Gabriela Cobar
The limited edition run of 5,000 blue boxes sold out in minutes and were resold on Stock X for $100’s more.
GAME TIME
Check out the game demo and if try your hand at the game by scanning the QR code below.
To play the game scan the QR code on the bottom right.
BUZZ
All the usual suspects showed up for this one: HYPEBEAST, HIGHSNOBIETY, HYPEBAE, and Trend Hunter, and more garnering 465.5MM earned impressions with in the first 4 weeks of launch.
FAN LOVE
Puffs has the best fans including Justin Bieber, Kid Cudi, Nigo, Nina Chanel, NBA star Dwyane Wade, and creative legend and ex Global Executive Creative Director of Widen Kennedy John C Jay.
Another incredible team effort by: Will Lindberg (ACD), Jimmy Burton (ACD), Brian Moore (CD), Matt Walton (CD), Isabella Lebovitz (Producer) and more at Anomaly LA