Reese’s Puffs x Lil Yachty: Lil Yachts

2022 |One Show Shortlist

Reese's Puffs wanted to do something lil extra for their Lil Yachty partnership. So we made actual lil cereal yachts and it ended up selling out within 57 seconds of dropping it on our custom drop site: reesespuffs.boats.

We worked with Deep Local to engineer the lil cereal yachts, tapped a streetwear designer to help inspire the design and over a 6 month period brought a limited edition fleet of sea worthy cereal yachts to life complete with the first ever “milkcuzzi” to swirl your puffs and a waterproof bluetooth speaker to blast Yachty’s Reeses’s Puffs Rap , a wireless yacht remote, custom purple chrome Eat ‘Em Up spoon and, of course, a box of limited edition Lil Yachty’s Reese’s Puffs.

Photo Shoot

Shot by fashion + streetwear photographer Emily Malan

The Drop siTE

Created with Deep Local and the dudes who do the Yeezy drops - our lil yachts sold out in 57 seconds flat. Check out the site at Reesespuffs.boats

THE CASE STUDY VIDEO

Buzz

As seen on Hypebeast, Dieline, AdAge, Geekspin, Creativity Ad of the Day, Popsugar …

oh and… stock x

Role: Creative Director

—

Anomaly LA: This ridiculous project was made by Will Lindberg (AD), Jimmy Burton (CW), Matt Walton (CD), Olivia Edgren, Tien Dang, Emily Malan + our friends at Deep Local + Reeses Puffs