LIQUID IV
2024 CICLOPE Festival VFX Shortlist
We launched “Tear Pour Live More” - a new global brand campaign for Liquid IV with a :60 anthem, new design system and OOH campaign that put the consumption ritual at the core of the idea. Even though LIV is a pioneer in the powdered hydration space, a lot of people don’t know how to use it, so we came in and showed them how.
HydrAboost :90
Directed by Julien and Quinten, Cinematography by Tim Lorentzen, Edited by Paul Hardcastle.
VFX BEHIND THE SCENES
Our amazing partners at Blacksmith worked their magic to make our hydraboost jets come to life. In a complicated system of practical rigs and water with tons of CGI modeling, take a look at the behind the scenes on how they pulled it off.
Global OOH Campaign
Featuring an all new design system that ritualized the use of the product across their major use case moments, heat, exercise and travel. Shot by photography duo Peden and Munk, retouching by Epilogue.
Role: Creative Director
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Anomaly LA: Lucy Logan (ACD), Erin Kaupp (S.CW), Jeremy Wirth (ECD)
Partners: Trim Editorial, VFX @Blacksmith, Retouching by Epilogue, Color by Mikey Pehanich, Sound by Barking Owl.