RP MUSIC BOX: RP FX + RP PRO

We turned over 4 million Reese's Puffs cereal boxes into legit playable music synths called the RP-FX, using only Puffs and AR technology. Fans placed puffs on the sequencer grid on the back of the box, and through a custom AR web app could create and share tracks right from 1 of 3 collectible boxes: a crunchy drum machine, creamy lead synth and a chocolatey bass synth.

And then dropped the highly-exclusive RP-PRO groovebox. A limited-edition synthesizer complete with custom-molded Reese’s Puffs buttons and chocolate drum pads, a built-in sampler, and a dome visualizer that you could also open up and pour puffs out of.

Influencers

Loved it. Tinashe, Statik Selektah, WONDAGURL, Sidclusive, Jetson Made and HITBOY all debuted the RP-FXs and PROs on their own channels. We even partnered with Save The Music Foundation to get the PRO to music programs for schools.

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making of CASE STUDY

We partnered with the genius tech crew at Deeplocal to help us the AR RP-FX boxes, the app, and the RP-PRO hardware itself.

BUZZ

As seen on: Hypebeast, Adweek, DJ Mag, Geekspin, The Drum and more.

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Anomaly LA: Will Lindberg (ACD), Jimmy Burton (ACD), Matt Walton (CD) Photographer: Elizabeth Barclay and amazing Technology Partner: Deeplocal