Walmart+ : A different kind of membership

To introduce W+, the much anticipated delivery membership from Walmart (aka the new Amazon Prime rival), we wanted to take on the category with a more human approach.

We didn’t hammer in the ‘same day delivery’ features, or focus on Walmart’s ‘everyday low prices’ but we instead shifted the conversation to the benefit of time. At the heart of the idea W+ allows you to have more time to enjoy the memberships we’re all a part of: being a member of your family, of your community, of humanity.

And so to show the real impact that W+ can have in a family’s busy life, we gave W+ memberships to diverse families ahead of its release. And, worked with The Mercadantes to take a real, documentary approach to capture the authentic, positive and uplifting stories that result from having a little extra time.

We cast 30 real families in Wisconsin, Chicago, Denver and San Francisco shot over 100 hours of footage and finished a gargantuous 26 films! It was an insane effort that could only have been pulled off with a passionate and dedicated team that we had from start to end - all filmed and edited during the height of the US COVID lockdown.

Launch Film : Directors Cut

Launch Anthem

Play

With the time you save with W+ we made a series of thematic edits based on things families wanted to spend more time doing, play, learn, cooking...here is my favorite one.

Family Stories

We gave the service to real families and let them order whatever they wanted and used longer formats to dive deeper into each families’ story. Getting a real glimpse of how these families spent their time saved, together. Here are a few of my favs.

The Fernandez

The Dimings

The Olsens

THE WILLIAMS

TODD SELBY CAMPAIGN SHOOT

buzz

Agency: Deutsch LA

ECD: Chris MacNeil

CD AD: Me

CCO: Pete Favat

Strategy: Kelsey Hodgkin